February 10-13, 2008 | Hyatt Regency Coconut Point, Florida
Published: February 12, 2008
Branding in a networked world -- Part 1
In this new networked world, brand managers no longer call all the shots -- consumers are the new brand stewards. Jeffrey F. Rayport gives the iMedia Summit keynote presentation.
For more video from this session and others at the 2008 iMedia Brand Summit in Coconut Point, visit the summit video page.