February 10-13, 2008  |  Hyatt Regency Coconut Point, Florida
Published: February 12, 2008
How did we get here?
 

Martha Stewart Living Omnimedia's president of media addresses the question: Will consumers ever really regard advertising as content?

When you take a step back and really think about the theme of the February 2008 iMedia Brand Summit -- "Turning Advertising into Content" -- red flags should appear. It's a controversial idea, especially if you consider the age-old separation of church and state and consumer skepticism toward advertising. How did we get to this point? What does the entire media landscape really look like? What's really going on with agencies and their clients? More importantly, what's going on with consumers and will they ever really accept ads as content? Will media companies? Editors?


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Speaker(s): Wenda Harris Millard, president, media, Martha Stewart Living Omnimedia

Format: 00:22:30, 25.7MB, MP3