March 16 - 19, 2008 | Rancho Mirage, California
If you think you understand web video, you're wrong, according to Shelly Palmer. But asking the right questions will count for more than a foolhardy belief that you've got all the answers.
For digital marketers, easy access to data has been a blessing. Trying to figure out what that data means looks to be a curse (for now).
Emerging media buying is not a direct translation of the conventional media buying process. Here's how to monetize the future of these channels.
If you think digital will kill TV or print, you're wrong. Jeffrey Cole explains that opportunities abound for traditional media, and with those opportunities comes a chance for advertisers to strike a new bargain with users.<BR>
Innovation may happen in a technology lab, but pushing those developments forward will be the task of creative executives. Here's a glimpse into the future of digital marketing.
The cracks and crevices of the digital landscape can be goldmines for marketers, according to David Scott Carlick. But knowing where to look will require a radical rethink of the industry's economic model.
The presenters at the Breakthrough Summit covered everything from social media marketing to experimentation and the role of in-game advertising. If you missed a session, listen in on these podcasts recorded at the summit.