March 16 - 19, 2008 | Rancho Mirage, California
This session looks at how marketers should handle the next frontier in social media marketing.
Learn how to adapt to the ever-changing world of online video, and learn about the role it plays in your marketing efforts.
This panel covers the range of ways in which people can now use their gaming consoles -- and how this will change how marketers can reach these audiences.
David Scott Carlick explains how interactive keeps running off in new directions, pinging around like Pachinko balls through all the applications and content from computers and phones.
Learn how to plan for innovation while balancing the budget for experimentation.