March 16 - 19, 2008 | Rancho Mirage, California
Published: March 19, 2008
Keynote presentation: the ever-changing new media user
USC Annenberg's Jeffrey Cole takes a look at new web and media trends that have emerged in the past year and how they change the game for marketing and advertising online.
For more video from this session and others at the 2008 iMedia Breakthrough Summit in Rancho Mirage, visit the summit video page.