Learn how to adapt to the ever-changing world of online video, and learn about the role it plays in your marketing efforts.

Pre-roll is old news. Post-roll is as pointless as dial-up. What's next? What's not annoying? What won't send your users away before they even watch?

User-generated video (UGV) scored 22.4 billion views in 2007, up 70 percent over 2006's 13.2 billion views, thanks in part to the growing presence of semi-professional and professional content within UGV environments, according to an AccuStream iMedia Research report. With billions of videos being watched on thousands of different networks and across multiple platforms, devices and perhaps even more importantly, geographic regions, how do advertisers gain relevance, strike the right targets and do so in a way that doesn't drive the audience away, insane or into a coma? Is the answer relevance? Ad monitoring? All of the above?

In this stimulating, audience-driven discussion, listen to moderator Joe Marchese and his panel of experts as they share experiences with online video advertising and learn from fellow attendees how to adapt to the ever-changing world of online video and the role it plays in your marketing efforts.

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Speaker(s): Joe Marchese, SocialVibe; Amir Ashkenazi, adap.tv; Doug Knopper, Freewheel.tv; Kevin McGurn, Hulu.com; Dan Scherer, Tremor Media

Format: 00:51:08, 58.5MB, MP3