March 16 - 19, 2008 | Rancho Mirage, California
SPOTLIGHT COVERAGE
At iMedia's March Breakthrough Summit in Rancho Mirage, Calif., a broad selection of topics was presented to industry executives. In the following three Spotlight presentations from AdMob, Vibrant Media and Atlas, attendees gained first-hand knowledge of how new technologies and research have a direct impact on interactive marketing. In this special Spotlight edition, we're bringing those presentations to you in video, PowerPoint and article formats to help take your marketing strategies to the next level.
At iMedia's March Breakthrough Summit in Rancho Mirage, Calif., a broad selection of topics was presented to industry executives. In the following three Spotlight presentations from AdMob, Vibrant Media and Atlas, attendees gained first-hand knowledge of how new technologies and research have a direct impact on interactive marketing. In this special Spotlight edition, we're bringing those presentations to you in video, PowerPoint and article formats to help take your marketing strategies to the next level.
The winning side of mobile
Mobile must be woven into multiple media touchpoints in order to succeed as an ad platform. AdMob weighs in.
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Read Coverage
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Watch Video Interview
Going the extra mile with in-text ads
One of the reasons in-text has such strong appeal among users is because it's seen more as information than marketing. Here's why.
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Agency finds key to funding cutting-edge ads
Most brands want clever, fresh approaches to messaging, but the cost of innovation can scare away even the most adventurous. Here's how to change that.
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Watch Video Interview
Read Coverage
Watch Video Interview