April 28-29, 2008 | Huntington Beach, CA
J.D. Power and Associates shares insights from a study it has been conducting for the past seven years based on how in-market vehicle shoppers evaluate manufacture websites (MWES).
We take a deep-dive review of several leading-edge digital marketing applications.
The marketing leader of one of the largest mega-dealers in the U.S. (64 dealerships, 26 OEM brands) talks about how MileOne has committed itself to online marketing in a major way.
In a "small plate research session," three experts give their perspectives on new ways to think about interactive automotive marketing as well as marketing in general.
MINI’s agency shows off some of its latest creative executions and explains how it exercises and builds concepts