The marketing leader of one of the largest mega-dealers in the U.S. (64 dealerships, 26 OEM brands) talks about how MileOne has committed itself to online marketing in a major way.

The marketing leader of one of the largest mega-dealers in the U.S. (64 dealerships, 26 OEM brands), Metter will talk about how MileOne has committed itself to online marketing in a major way, what it has done to generate 28 percent of its sales online, how it has tackled some of the key issues in Tier 2, Tier 3 online marketing and integrating with OEM digital marketing efforts, and how, in his opinion, OEMs and their agencies should build and implement their national online marketing initiatives.

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Presenter: David Metter, CMO, MileOne | Atlantic Automotive

Format: PowerPoint