We take a deep-dive review of several leading-edge digital marketing applications.
Clients and agencies together continue to look for relevant pathways to the consumer. With the powerful combination of media, entertainment and technology, opportunities are coming together in a compelling way that provide unique content solutions for brands with specific campaign goals in mind. Join the Interpublic Emerging Media lab as we take a deep-dive review of several leading-edge digital marketing applications pushing the boundaries in creativity, technology and interactivity, but that continue to keep an eye toward accountability. What's real, what's hot, what's doable...
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Presenter: Jorge M. Chediak, Director, Planning & Development, IPG Media Lab