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May 18-21, 2008  |  Austin, Texas
Keynote presentation: How hip-hop fans build brands
Russell Simmons, entrepreneur, impresario and founder of a "web-filtered fresh" portal, schools marketers on finding a connection point with users and keeping it real to gain their support.

Keynote presentation: How hip-hop fans build brands -- Part 2
Watch part two of Monday's keynote presentation.

Keynote presentation: How hip-hop fans build brands -- Part 3
Watch part three of Monday's keynote presentation.

Are marketers getting good metrics?
Finding reliable, meaningful data can be a challenge. A panel of analytics experts discusses how to make sense of metrics.

Are marketers getting good metrics? -- Part 2
Watch part two of Tuesday's panel presentation.

Are marketers getting good metrics? -- Part 3
Watch part three of Tuesday's panel presentation.

Let social media earn its spotlight
The portal is out and communities are in. A power panel of media experts discusses how agencies can accommodate this major strategy shift.

Let social media earn its spotlight -- Part 2
Watch part two of Monday's panel presentation.

Let social media earn its spotlight -- Part 3
Watch part three of Monday's panel presentation.

Buyers and sellers battle it out
Using words not weapons, the two sides of the online advertising table go blow to blow in a discussion over how to get along.

Buyers and sellers battle it out -- Part 3
Watch part three of Tuesday's special presentation.

Buyers and sellers battle it out -- Part 2
Watch part two of Tuesday's special presentation.