May 18-21, 2008 | Austin, Texas
Published: May 20, 2008
Keynote presentation: How hip-hop fans build brands
Russell Simmons, entrepreneur, impresario and founder of a "web-filtered fresh" portal, schools marketers on finding a connection point with users and keeping it real to gain their support.
For more video from this session and others at the 2008 iMedia Agency Summit in Austin, Tex., visit the summit video page.