May 18-21, 2008  |  Austin, Texas
SPOTLIGHT COVERAGE
At iMedia's May Agency Summit in Austin, Tex., a broad selection of topics was presented to industry executives. In the following three Spotlight presentations from AdMob, Verizon and ValueClick, attendees gained first-hand knowledge on technologies that are helping marketers build stronger consumer relationships, even as the media world fragments. In this special Spotlight edition, we're bringing those presentations to you in PowerPoint and article formats to help take your marketing strategies to the next level.
Why marketers should get in on mobile now
Mobile advertising may not be foremost on the minds of today's marketers, but those who ignore the mobile web do so at their own peril.

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The third screen comes of age
Verizon gives examples of how it was able to execute its multi-channel mobile play and deliver advertising and sponsored content in whatever form users prefer.

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Can BT predict the future?
Targeting may be a numbers game, but it isn't a science, yet. See what ValueClick SVP Matthew Boyd thinks the future will hold for BT

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