June 24, 2008 | Los Angeles, California
Setting the stage for the summit about the future of entertainment marketing, our chief content officer dives into what's changing. How do TV audiences today stack up against those that came before? Are movies still the cornerstone of American culture? And does the online marketing spend for entertainment come anywhere close to matching the attention that internet users pay?
Two interactive shops pitch for 25 minutes to win a piece of fictional business - see Basement, Inc.'s submission here.
Two interactive shops pitch for 25 minutes to win a piece of fictional business - see MindComet's submission here.