September 14 – 17, 2008 | Loews Coronado Bay Resort, California
When the airwaves go digital, the media world as we know it will change forever. Is your brand ready?
Ad agencies are overhyped, and measuring engagement isn't necessarily as important as you may think. Here are some key misconceptions about the interactive industry.
With a winning product, Kraft took a calculated risk on a viral campaign that delivered huge results. Find out how.
Think interactive is all about machines and metrics? Marti Funk, Sportgenic's VP of client solutions and insights, says bringing value to users is really the name of the game.
Whether they are selecting a president or toothpaste, consumers aren't always rational. Here's how you can figure out what they really think about your brand.
Marketing integration is a journey, not a destination. How far along the path are you?
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