September 14 – 17, 2008 | Loews Coronado Bay Resort, California
Mark Kvamme discusses the conversion from analog to digital media and how marketers must adapt.
An online media veteran and mobile privacy expert share their vision for the future of mobile.
An innovative approach to segment the male audience.
As the brand experience becomes more compelling online, engagement rises, as does the value of the advertising experience. This maser class explores what’s on the horizon for effective advertising in social networks.
A panel of leading brand marketers and publishers discuss the role promotions play in leading consumers into an engagement cycle, and sending them out of each engagement to take desired actions, such as product purchases.
A case study of the non-traditionaly approaches used in Kraft's 1/3 Less Fat Philadelphia Cream Cheese launch in collaborton with DEI Worldwide.