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September 14 – 17, 2008  |  Loews Coronado Bay Resort, California
SPOTLIGHT COVERAGE
At iMedia's September Brand Summit 2008, a broad selection of topics and issues were discussed and presented to industry executives. In the following three Spotlight presentations, attendees gained first-hand knowledge of new technologies and research that have a direct impact on interactive marketing. Presentations covered strategies for serving relevant branded content, embracing and measuring the impact of online branding, and creating more responsive consumer-driven mobile experiences. Now we're bringing those presentations to you, our readers, in video, PowerPoint and article formats. This special iMedia Spotlight edition gives you actionable strategies for taking your marketing to the next level.
Spend quality time with your target audience
Forget about the destination. According to Eyeblaster, with changing consumer behavior it's now the journey that counts.

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Mobile: It's not just hype anymore
For far too long, the mobile marketing segment has been infamous for crying "wolf." But just when you thought it was safe to tune out, this exciting medium is finally coming into its own.

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Watch Video Interview
In-text advertising: The king of hyperlinks
What happens when advertisers are no longer content just augmenting content? Vibrant Media thinks it has the answer.

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Watch Video Interview