October 21, 2008 | The Metropolitan Club, New York City
Can smarter ad targeting and placements help marketers uncover a more responsive, relevant and profitable audience in areas of awareness building and preference shaping, and ultimately improve their bottom line?
With seven percent of the total online ad spend going to lead generation, millions of dollars can turn on a single issue: Which leads are going to generate sales, and which are dead ends? The answer may come from predictive scoring.
This presentation explores the value of mobile through industry experience and examples and statistics to help attendees understand the ins and outs of creating a meaningful and profitable mobile presence.
ell executed, local web campaigns can augment offline marketing efforts market-by-market.
Agency Shoot-Out: “Premiere National Bank Acquires Northern Tri-State Bank” - Geary Interactive's Pitch
We here at iMedia are proud to conclude this year's Financial Marketing Summit with an Agency Shoot-Out in which two interactive shops each pitch for 15-20 minutes to win a piece of fictional business.