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October 21, 2008  |  The Metropolitan Club, New York City
Insight Presentation: “Integrating Online Into Local Marketing Efforts”
 
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ell executed, local web campaigns can augment offline marketing efforts market-by-market.

The growing vitality and prominence of the internet in relationship to traditional media marketing efforts at the local level in finance has accelerated in recent years. New creative units and new targeting and buying mechanisms have enabled financial institutions to market locally online in ways not foreseen a few years back – driving unparalleled results. Presenters in this session will address how these media decisions have evolved in recent years and show how well executed, local web campaigns can augment offline marketing efforts market-by-market.

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Presenter: Jay Livingston, Shawn Riegsecker

Format: PPT