This presentation explores the value of mobile through industry experience and examples and statistics to help attendees understand the ins and outs of creating a meaningful and profitable mobile presence.

The proliferation of smartphones, the popularity of unlimited data plans, and the pervasiveness of the iPhone are all changing the game for mobile. The mobile phone’s capabilities beyond voice are no longer novelty but rather necessity, as device functionality and the mobile web mature. Look around and you’ll notice it’s not just business executives and teens utilizing their devices for email and texting anymore. We are rapidly approaching a tipping point where the expectations by consumers for brands and services will reach a new high. How will you connect with your clients in meaningful, relevant ways that transcend their traditional online experiences to maximize the power of a device with a smaller screen, or the knowledge of where they are and the ability to conduct transactions anywhere, anytime? How can you create exceptional experiences that are both highly functional and that drive revenue?

Mobile veteran Christine Fiske will exemplify the value of mobile through industry experience, examples and statistics to help attendees understand the ins and outs of creating a meaningful and profitable mobile presence. She will provide a comprehensive overview of the state of the industry, as well as case studies and best practices.

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Presenter: Christine Fiske, Director, Mobile, Molecular

Format: PPT and WMV