With seven percent of the total online ad spend going to lead generation, millions of dollars can turn on a single issue: Which leads are going to generate sales, and which are dead ends? The answer may come from predictive scoring.

According to the Interactive Advertising Bureau, financial services advertisers again represented the second largest category of online ad spending at $3.2 billion in 2007. With seven percent of the total online ad spend going to lead generation, millions of dollars can turn on a single issue: Which leads are going to generate sales, and which are dead ends? The answer may come from predictive scoring; the process of segmenting leads based on key conversion variables that can increase your understanding of how valuable your leads may be and how often they will convert into sales. In this in-depth session, you'll hear from the three key perspectives in the lead generation food chain – the lead generator, the lead buyers and the predictive scoring experts. And you'll walk away with a clearer idea of how predictive scoring as an integrated part of the online lead generation process will help you get more for your lead-gen dollar.

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Presenter: Craig Cooperman, Jeff Liebl, Bryan Stapp, Gary Cornick

Format: PPT