Can smarter ad targeting and placements help marketers uncover a more responsive, relevant and profitable audience in areas of awareness building and preference shaping, and ultimately improve their bottom line?

Financial marketers are the backbone of the online ad industry, accounting for the highest-spending category in online advertising. And so far, financial marketers have spent a large portion of their online ad dollars on using the internet as a great direct response medium. But can smarter ad targeting and placements help marketers uncover a more responsive, relevant and profitable audience in areas of awareness building and preference shaping, and ultimately improve their bottom line? An interactive panel discussion led by Bob Verrico, Founder of InvestingChannel, will dive into what’s working and what isn’t for a cross section of online marketers. Hear from some of the industry’s brightest minds as they discuss how ad technology has the potential to combine mass reach and powerful targeting in ways that will enable financial marketers to reach more of the right people that will matter. Discover the latest innovations in ad technology – ones that overcome the shortcomings of traditional behavioral targeting. Financial marketers can learn new ways to define relevant audiences and better understand how these segments correlate with consumers’ planning decisions and behaviors across a wide range of financial categories, including retirement, credit and representation of overall good risk.

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Presenter: Sean Cheyney, Jim Meyer, Justin Scott, Bryan Stapp, Bob Verrico

Format: PPT