September 14 – 17, 2008  |  Loews Coronado Bay Resort, California
Published: November 11, 2008
The mobile landscape: Shattering the current framework
 

Join an online media veteran and a mobile privacy expert as they share their vision for the future of mobile.

As we enter the era of open platforms for mobile, what will happen if and when the carriers no longer dictate every mobile interaction? Will that usher in new revenue streams or will it simply invite the same elements that brought spam and spyware to the online advertising marketplace? And what steps should brands take now to put them in the best position to thrive in the wake of these changes?

Join an online media veteran and mobile privacy expert as they discuss these issues and more on the mobile landscape.


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Speaker(s): Alan Chapell, president, Chapell & Associates; Jason Gruber, VP, U.S. Mobile Strategic Development, AOL

Format: MP3