December 7-10, 2008 | La Quinta, California
Changes in the way we buy and sell media are forcing innovation. Don Epperson of Havas Digital explains why agencies must shift their focus to the individual.
Watch part two of Monday's keynote presentation.
How do brand marketers find relevant inventory in a world where buyer and seller roles are blurring? A power panel of media experts weighs in.
Watch part two of Monday's panel presentation.
For agencies, it's time to either put up or shut up. Tim Hanlon of VivaKi Ventures discusses the need for more accountable data in a world where advertisers pay only for success.
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