December 7-10, 2008 | La Quinta, California
Timothy Hanlon of VivaKi Ventures discusses the new era of transparency in which we find ourselves.
This experimental new iMedia session is a grown up Show and Tell. In this PowerPoint one presenter, Mark Sila, shares the cool stuff he's playing with.
This session, featuring guests from both the broadcast and online arenas, focuses on where the broadcast and online industries intersect, and what needs to happen for agencies to easily buy inventory across both media.
This session documents the steps between brands, agencies, content producers and most importantly, the consumers in identifying key steps along the path to producing, distributing and measuring effective online branded content.
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