This session, featuring guests from both the broadcast and online arenas, focuses on where the broadcast and online industries intersect, and what needs to happen for agencies to easily buy inventory across both media.

After years of predictions about “digital convergence,” we can now see it clearly on the horizon. By next year, all TV broadcasters will shift to digital delivery. At the same time, the internet has matured from a testing ground to a mainstream media buy for nearly every major brand. Giant hardware companies are rapidly developing new devices that will soon marry watching television with being online. The interactivity and accountability of internet advertising will become an inevitable part of broadcast and cable television. How will these vast technology advancements affect the buying and selling of media, and the delivery of media to the consumer? Will it ever be possible to use a single interface to place all digital media? If so, how will it work? This enormously complex issue will have major implications for the big winners in the future. This session, featuring guests from both the broadcast and online arenas, focuses on where the broadcast and online industries intersect, and what needs to happen for agencies to easily buy inventory across both media.

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Presenter: Greg Koerner, CRO, MediaBank; Christine Watkins, CEO, INVISION INC.

Format: PPT