Timothy Hanlon of VivaKi Ventures discusses the new era of transparency in which we find ourselves.

Today, all sides of the marketing equation from marketers to agencies to consumers have more visibility into market dynamics than ever before. On top of that, the barrier to entry for activities such as ad creation, media buying, marketplace pricing, audience measurement and performance metrics, all of which have historically been the province of long-standing gatekeepers like ad agencies and TV networks, has been lowered. What does this mean for advertisers and agencies?

Timothy Hanlon of VivaKi Ventures discusses the new era of transparency in which we find ourselves. As budget concerns grow with the downturn of the economy, advertisers are demanding more accountability. Yet as the number of players who participate in the system of serving, targeting and measuring advertising effectiveness also increases, control over traffic quality and ROI becomes increasingly difficult. Hanlon will address the key issues facing advertisers and offer insight into how agencies can survive in the era of transparency. He provides insights into best practices for driving accountability in the face of ad syndication growth, click fraud threats and other challenges.

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Presenter: Tim Hanlon, EVP/Managing Director, VivaKi Ventures

Format: PPT