All RSS Feeds
December 7-10, 2008  |  La Quinta, California
SPOTLIGHT COVERAGE
At iMedia's December Agency Summit 2008, a broad selection of topics and issues were discussed and presented to industry executives. In the following two Spotlight presentations, attendees gained first-hand knowledge of new strategies and information that will have a direct impact on interactive marketing. Presentations made the case for the long tail of industry verticals to be used as a powerful solution for growth, and discussed ways to develop online branding that can also illuminate the user's path to conversion. Now we're bringing those presentations to you, our readers, in video, PowerPoint and article formats. This special iMedia Spotlight edition gives you actionable strategies for taking your marketing to the next level.
How to make "time spent" more worthwhile for consumers
In a more fractured media environment, advertisers feel they must make their point at first contact with a consumer. But Eyeblaster thinks there is no reason the journey can't be more enjoyable.

Read Coverage
Download Presentation
Watch Video Interview
6 keys to vertical ad network success
As advertisers look for more ways to yield greater efficiency, going narrower but still with some scale means looking seriously at vertical ad networks.

Read Coverage
Download Presentation
Watch Video Interview