October 6-8, 2008 | Nusa Dua, Bali, Indonesia
David will share an industry overview of social networking globally, in Asia Pacific, and in specific South East Asia countries.
Industry Breakfast for Sellers: The Importance of Advertising Exchanges in the Online Advertising Marketplace
This session provides an overview of what an exchange is.
Brad Jakeman gives a Client perspective on what clients today are looking for in their agency rosters- skill-sets, values, approaches etc.
This presentation will take you through the benefits of ad networks and how to best leverage them using case studies of campaigns executed in Southeast Asia.
This short presentation will cover Social Media Press Releases, the importance in the marketing mix, best practices and some additional case studies.
David talks about "return on engagement" marketing techniques, turning social networking users into active customers, and engaging them for the long term.
Keynote: The Day the Industry Died: The Impact of a Technology-dominated World on Advertising and How to Stop it
What is the future of advertising? Is there one? And what does it look like?
Brad Jakeman recently worked with Saatchi & Saatchi in Europe to help them define the new "breed" of advertising super-stars.
This session will take you through the process of interactive marketing for the FMCG industry, from consumer usage, digital demand, marketing budget allocation (online vs off-line) to campaign evaluation/measurement.
This panel gathers representatives who are right in the center of the current debate in Indonesia, to share their insights into those questions.