February 8-11, 2009 | Coconut Point, Florida
To effectively use social media, brands don't need to reinvent the wheel -- they just need to reinvent themselves. Confused? Wieden + Kennedy's global director of interactive strategies explains.
Ad networks are an easy solution, but there's no promise your ads will appear in an appropriate environment. Pam Horan of the Online Publishers Association discusses why this is one of interactive's biggest issues.
Click-through rates are measly, and 90 percent of consumers ignore all online advertising. Is there any hope? Travelocity's CMO sees a way digital can finally eat traditional's lunch.
Will 2009 be a cataclysmic year for interactive, or will it present a unique opportunity for growth? Two media experts offer their reasons to either look on the sunny side, or run screaming for the hills.