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February 8-11, 2009  |  Coconut Point, Florida
Crystal Ball Debate: “What's Going to Happen in 2009?”
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Nick Denton, President, Gawker Media and Geoff Ramsey, CEO, Co-Founder, eMarketer go head to head in a debate about our industry's future.

The world is changing around us, and the rate of change accelerates weekly with a new president, a crashing economy, ever-changing customer behavior, and a splintering media landscape. Wherever you work in marketing, advertising, and media, you probably feel like George Jetson on a treadmill gone berserk: "Jane! Stop this crazy thing!"

Gloomy predictions abound for the state of advertising and media in 2009: "2009 is going to be a bloodbath" for traditional media, according to "Here Comes Everybody" author Clay Shirky. Magna predicts a 4.5 percent decline in U.S. advertising spend, with others making even more dire predictions.

Others see good times for digital media coming as cost- and ROI-conscious advertisers transfer spray-and-pray television dollars to more accountable advertising. Publicis Groupe CEO Maurice Lévy expects that 15 percent of the global ad spend – and 25 percent of his company's revenue – will be digital by 2010.

While agencies and many online publishers worry about a severe revenue decline, savvy marketers whose budgets haven't been slashed – and there are a few of them out there – are seeing new ways to get more bang for their buck in an environment where they can get premium media at bargain prices.

So what's going to happen?

How long will the recession last and how bad will it get? Who will prove to be the big winners and the biggest losers in the fallout? Will video continue its amazing growth spurt, and will brands and agencies finally wrap their arms around how social media changes the game? After a decade of astonishing growth, will Google finally have to trim its sales? Will Yahoo find a new owner to bookend its shiny new CEO? Is there quality scale to be found for advertisers at all?
 
To help us make sense of the media maze, we've invited two industry thought leaders to share their perspectives and predictions in a main stage debate.

This PPT is Geoff Ramsey's response to the following questions. We're officially in a recession: Some folks are bullish and some are bearish for digital. What's your prognosis for interactive marketing and advertising in 2009? Where is the online industry headed and what should we do to prepare?

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Presenter: Geoff Ramsey, CEO, Co-Founder, eMarketer

Format: PPT