SPOTLIGHT COVERAGE
At iMedia's February Brand Summit 2009, a broad selection of topics and issues were discussed and presented to industry executives. In the following three Spotlight presentations, attendees gained first-hand knowledge of new strategies and information that will have a direct impact on interactive marketing. Presentations discussed strategies for creating long-term consumer relationships through mobile technologies, gave practical examples on how to illuminate consumers' purchasing intents, and shared ways to empower marketers to maintain an ongoing dialogue with their audience. Now we're bringing those presentations to you, our readers, in video, PowerPoint and article formats. This special iMedia Spotlight edition gives you actionable strategies for taking your marketing to the next level.