February 8-11, 2009  |  Coconut Point, Florida
Listen in as marketers and online specialists wrestle with common issues such as whether online video is right for branding, what the best ad format is, and how to best find and use available video inventory.

Experts debate key issues in balancing a media mix to leverage the strengths of digital and traditonal, including building a brand, understanding trends and dynamics, and breaking down departmental silos.