March 22 - 25, 2009 | Coconut Point, Florida
Shelly Palmer often criticizes big media for ineptitude and slowness to change, but for digital marketers at the Breakthrough Summit, he offered advice on succeeding in trying times.
Isobar's VP of mobile services, Gene Keenan, believes mobile marketing would explode if carriers provided third-party ad networks with targeting data based on lifestyle clusters.
Once you engage a brand in conversation, you gain the power to kick-start conversations about new topics, rather than just sitting idly on the sidelines. AKQA's CEO Tom Bedeccaré explains.
Despite the recession, interactive marketers are looking to innovate more than ever. Here's what iMedia Breakthrough Summit attendees say is on their radar screens.
Linguist David Crystal believes strongly in the power of words. Here are some lessons he'd like to share with marketers on semantic targeting.