March 22 - 25, 2009 | Coconut Point, Florida
Brands need both analytic and intuitive minds to survive in today's marketplace. Watch and learn through examples and detailed discussion how the big idea can blend with the needs of your brand to bring about prosperous results.
No airline wants its ad next to a story of a plane crash, yet due to the simplicity of keywords, this can happen. David Crystal explains how analyzing meaning behind language can help brands reach their target audiences.