Social Media metrics are explained by David Smith.

Ordinarily, when we talk about emerging platforms for advertising we mean placing messages in shiny new media channels. So, for example, social media marketing means using blogs, MySpace, Facebook, Twitter et cetera to do what we always do: finding ad inventory.

But social media can also help us to understand a campaign's impact – whether that campaign is online, on TV, on your mobile phone, or in print.

Third party ad servers do a good job of counting your impressions, clicks, and views. But what's really going on with your campaign? How is it affecting the customer? What customer conversation is going on in the background – and are you paying attention to it?

Do you really have to wait for months for the quantitative research results to come in, or are there other metrics that you can deploy that inform you on the success of your campaign on a real time basis?

Right this very minute you can see the results of actual campaign tracking using Twitter-related tools, social networking tracking tools, search engine tools and alerts, blog and buzz tools, demographic tracking tools, and more. And you can do a lot of it for free.

Mediasmith's CEO will share actionable information and advice about how to deploy free and low cost solutions to avoid having a campaign with one whopper of a Motrin headache.

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Presenter: David Smith, CEO, Mediasmith, Inc.

Format: PPT