JumpTap's Paran Johar exposes today's myths about mobile.

The great thing about working in a Wild West frontier media and marketing channel is that it gives you the chance to explore, innovate, and do things that nobody else has ever done. And that's also the terrible thing. Welcome to the Mobile OK Corral.

So much about mobile marketing is still in flux, still developing, still coming into focus, that it can be hard to plan your first campaign, particularly if you're accustomed to the predictable qualities of conventional online display or search advertising… or even traditional TV, print, and radio!

There are many myths about mobile planning: "nobody ever clicks," "it's just for Millennials," "there's no sizeable audience on the mobile internet," "planning mobile is just too darn difficult." It's time to explode these myths.

Even though it is hard, You. Can. Plan. Mobile.

In this morning's session, we'll explore creative standards and guidelines, talk about the growing percentages of mobile internet usage across many demographics, introduce you to mobile advertising tools and to how you can use them, help to define the available audience channels and how to integrate a mobile advertising buy into your overall plan, open the door to basic conversion metrics, and help to set realistic (and therefore achievable) expectations for results from your mobile campaigns.

Get ready for exciting, actionable information.

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Presenter: Paran Johar, CMO, JumpTap

Format: PPT