SPOTLIGHT COVERAGE
At iMedia's March Breakthrough Summit 2009, a broad selection of topics and issues were discussed and presented to industry executives. In the following three Spotlight presentations, attendees gained first-hand knowledge of new strategies and information that will have a direct impact on interactive marketing. Presentations promoted understanding of mobile effectiveness and why marketers should care about digital video; explored methodologies for measuring the true impact of a video ad campaign; and demonstrated new technologies to strategically reach and engage people across multiple platforms. Now we're bringing those presentations to you, our readers, in video, PowerPoint and article formats. This special iMedia Spotlight edition gives you actionable strategies for taking your marketing to the next level.