March 22 - 25, 2009 | Coconut Point, Florida
Find out how marketers from Kraft Foods and Procter & Gamble have used mobile to deepen customer engagement with their brands.
Listen in to find out how Anheuser-Busch built its social media strategy to get more bang from its online ad buck.
Go Red for Women recently launched two Facebook initiatives as part of an integrated effort to support National Wear Red Day. Go behind the scenes to understand the elements that made the campaign a runaway success.
Results talk, and marketers who are looking for an engaging interactive way to reach consumers should listen to the rally cry: mobile is great for branding.
Learn about ChapStick's experience with a cross-application media and gifting program, and Oakley's efforts to engage winter action sports enthusiasts in this round-up for Facebook app success stories.
Online gaming has come of age as a viable advertising medium that reaches consumers of all ages. Hear about the opportunities that this engaging channel presents.
Learn about how this disruptive new communication channel is impacting customer expectations, branding opportunities and marketing campaigns, and what the best practices are when your brand is ready to tweet.