Mercedes/Real Girls Media CampaignThe Mercedes-Benz GLK looks to set a new standard in affordable luxury, which required the GLK to compete in the moderate price point, specifically in the “family” segment. Real Girls Media developed a unique campaign positioning the GLK as an alternative for families looking to get more without breaking the bank. To accomplish this goal, it created a multi-tier campaign utilizing the high-quality UGC environment on DivineCaroline.com and reached across their authors and bloggers in the RGM Ad Network to provide real-life experiences with the GLK to engaged audiences in targeted communities.
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Presenter: Anupa Bhise, Supervisor of Internet Marketing, Mercedes-Benz; Kate Thorp, CEO, Real Girls Media Network, Inc.