In this session, Dean DeBiase, will provide a comprehensive overview of interactive marketing trends in the automotive industry based on an analysis of:
. Traditional and digital media advertising spend trends over the last five years using data supplied from TNS Media Intelligence. The analysis will show changes in the media mix of OEMs as traditional media spends decrease, digital spends increase, and as integrated marketing campaigns emerge in importance
. Current online consumer behavior and what it indicates for OEMs, using data supplied by TNS Compete, the only source of full-spectrum, in-market demand data, the anchor for measuring advertising effectiveness. This knowledge enables Compete to reveal conversion, and in turn document conversion effectiveness.
. Current consumer discussions regarding OEMs on social media platforms, utilizing data provided by TNS Cymfony, which monitors and analyzes consumer conversations on both traditional and social media platforms.
DeBiase will provide attendees with a detailed look at current digital marketing trends, an analysis of what these trends suggest, and provide insight into the most effective approaches to take moving forward.
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Presenter: Dean DeBiase, CEO, TNS Media