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May 17-20, 2009  |  Austin, Texas
SPOTLIGHT COVERAGE
At iMedia's May Agency Summit 2009, a broad selection of topics and issues were discussed and presented to industry executives. In the following three Spotlight presentations, attendees gained first-hand knowledge of new strategies and information that will have a direct impact on interactive marketing. Presentations discussed how to drive brand performance and engagement on social platforms; gave practical examples on how to extend a brand campaign to reach a mobile audience; and shared ways to develop more targeted and relevant messages by mapping advertising delivery against a particular consumer lifecycle. Now we're bringing those presentations to you, our readers, in video, PowerPoint and article formats. This special iMedia Spotlight edition gives you actionable strategies for taking your marketing to the next level.
3 keys to mobile's future
Lack of knowledge is often a barrier for agencies and advertisers in the mobile space. But according to AdMob, mobile is here to stay, and here's why.

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Why it's not the click that counts
To build effective campaigns, marketers must first understand what people are doing online. Here's how to account for the entire consumer life cycle in your planning process.

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6 shortcuts to successful social media executions
In order to make money with social media, you need to follow some critical rules of the road. RockYou shares some tricks of the trade.

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