SPOTLIGHT COVERAGE
At iMedia's June Brand Summit 2009, a broad selection of topics and issues were discussed and presented to industry executives. In the following three Spotlight presentations, attendees gained first-hand knowledge of new strategies and information that will have a direct impact on interactive marketing. Presentations discussed how brands can best support customers' need for on-demand content by understanding their expectations and requirements for engagement; outlined new strategies for identifying key targets and delivering those audiences at scale; and shared case studies on how brands can leverage SMS to create long-term mobile relationships with consumers. Now we're bringing those presentations to you, our readers, in video, PowerPoint, and article formats. This special iMedia Spotlight edition gives you actionable strategies for taking your marketing to the next level.