Listen to a pair of seasoned industry veterans as they dive into the issues that keep agencies and brands apart and offer tips on how to bring them together.

Agencies and brands find themselves at each other's throats more than they'd like. Channeling the spirit of Megatron versus Optimus Prime, and Godzilla versus Mothra, two industry veterans go head-to-head in a debate. 

Listen to the five key strategies they identified, with the help of the audience, that brands and agencies can employ to create mutual benefit and avoid ultimate destruction.

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Speaker(s): John Durham, CEO/Managing Partner, Catalyst: SF; Gordon Paddison, Founder and Principal, Stradella Road

Format: MP3