June 25, 2009 | Beverly Hills, CA
Dea Lawrence of PointRoll and Mark Levien of Fox Home Entertainment will discuss the conceptualization and strategy behind the “Quantum of Solace” BD/DVD campaign, and how their collaboration brought these ads to a core audience of James Bond fans, resulting in 1,480 hours of brand engagement time.
Rodney Rumford teaches us how Twitter can help drive your business.
Russell Scott and Patrick Young demonstrate the strategy behind their unique campaign – and share their insights on how to best leverage original video content for your brand.
This session reviews how paid and social media can pursue the same goals, how recent social media technology developments have greatly improved the chances of that banner leading to a social media experience, and how that experience then leads to a social media endorsement.
This case study shows how to use traditional and interactive advertising to target the audiences you want.
A rough-and-tumble conversation about the fundamental issues that bedevil relationships among digital entertainment marketers and their partners – agencies, publishers, and technology providers.
Larry Weintraub will show you the marketing tactics used to help separate this show from the clutter, as well as describe how they measure the effectiveness of their marketing, and how it compares with traditional and online advertising.
Dave Morgan will unveil some of his company's findings and insights on the "new loyalty" in television viewing in a multi-platform world.
Two interactive shops pitch for 20 minutes to win a piece of fictional business - see Rare Method's the winning pitch here.
Two interactive shops pitch for 20 minutes to win a piece of fictional business - see The Visionaire Group's pitch here.