June 25, 2009  |  Beverly Hills, CA
Insight Presentation: The New TV Loyalty
 

Dave Morgan will unveil some of his company's findings and insights on the "new loyalty" in television viewing in a multi-platform world.

Television viewership is changing a lot. With the explosion of new channels, platforms, programs, devices, content choices, and new ways to view video in homes, audiences are fragmenting at an accelerating rate. Not only is it getting harder for TV networks to build audiences at scale for their shows, but its harder to keep those audiences loyal. The nature of "loyalty" to a program changes a lot when viewership occurs not only as live viewing through traditional linear television, but when it is time-shifted through DVR's, or occurs on a PC through Hulu or Boxee, or is streamed to a smartphone. Simulmedia is building predictive technologies that leverage set-top box viewership data and environmental data to better understand viewers' preferences and better promote programming that viewers will enjoy. Dave Morgan will unveil some of the company's findings and insights on the "new loyalty" in television viewing in a multi-platform world.


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Presenter: Dave Morgan, CEO, Simulmedia, Inc.

Format: PPT