June 25, 2009  |  Beverly Hills, CA
Digital Word of Mouth: Using Social Media Marketing to Make a TV Show a Hit
 

Larry Weintraub will show you the marketing tactics used to help separate this show from the clutter, as well as describe how they measure the effectiveness of their marketing, and how it compares with traditional and online advertising.

There was a time when three major networks controlled what we saw on television. Now, thanks to the saturation of cable and satellite, there are literally hundreds of channels with programming geared at nearly every type of person in the country. Audiences and marketing budgets are smaller, and creating awareness takes a targeted approach. Digital word-of-mouth marketing via online social media is becoming common practice for launching a new show. Fanscape is a company that specializes in marketing shows for many of the top television networks, and CEO Larry Weintraub will take you through a detailed case study on how they helped "American Idol" judge Randy Jackson’s hit show, “America’s Best Dance Crew” become one of the most watched shows on MTV. Weintraub will show you the marketing tactics used to help separate this show from the clutter, as well as describe how they measure the effectiveness of their marketing, and how it compares with traditional and online advertising.


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Presenter: Larry Weintraub, CEO, Fanscape, Inc.

Format: PPT