June 25, 2009  |  Beverly Hills, CA
Panel: Brands, Agencies, and Publishers: Why Can't We Just Get Along?
 

A rough-and-tumble conversation about the fundamental issues that bedevil relationships among digital entertainment marketers and their partners – agencies, publishers, and technology providers.

In a candid and uncensored debate, participants will alternate between short presentations and rough-and-tumble conversation about the fundamental issues that bedevil relationships among digital entertainment marketers and their partners – agencies, publishers, and technology providers.

The central question: Why is it so hard to develop effective and easily implemented online campaigns for movies, television, and home video?

Do marketers – as partners quietly complain when they’re alone – really treat their partners like the red-headed stepchildren of media? Or is it instead the case that standards and practices for digital are too nebulous ever to nail down the right process, the right balance of partners, and the best practices? Is this situation so blurry that even the savviest marketer has trouble telling the difference between good and horrible client services? In a dynamically changing environment like interactive, is there any way to stop blaming the technology, the agencies, and the publishers… or do those folks really deserve the blame?

All indicators point to the digital platform as being the most important channel for entertainment marketers to figure out. So – to quote Rodney King – why can’t we all just get along and create standards and practices that work?

The gloves come off, and the debate will take center stage. How are we all contributing to the problem, and better yet, how can we work together toward better relationships? We’ll examine the different roles and identify the roadblocks and issues.

Audience members, bring your questions. We’ll open this to the floor and see if we can harness the wisdom of crowds!


GET THE PRESENTATION

Presenter: Elizabeth Bleser, Incognito, LLC; Lisa DelMonte, 20th Television; Patricia Galea, Disney ABC Media Networks; Aaron Gallagher, Time Inc. Style & Entertainment Digital Group; Mark Mitchell, SPEED; Joseph Weaver, Media Storm; Brad Berens, iMedia

Format: PPT