Rodney Rumford teaches us how Twitter can help drive your business.
Sure, at first it looked like all Twitter was good for was “I just ate a turkey sandwich” updates by narcissists with too much disposable time on their hands. But when even Oprah Winfrey starts talking about Twitter, we all know that the powerful microblogging platform has arrived as an unstoppable force in American interactive culture and media. From pointless updates, Twitter moved to real-time news and information, a tool for infomediaries and a force that can build up or take down brands in a heartbeat.
But how can entertainment marketers powerfully and effectively use Twitter to create unique experiences that drive box office ticket sales, tune-in, and home video purchases?
In this morning’s second case study, author and thought-leader Rodney Rumford will discuss Sony Pictures’ successful and creative implementation of Twitter for the promotion of the “Terminator: Salvation” North American and international movie launch. Rumford will share specific strategies on how to leverage Twitter in compelling ways, including a test case where an entertainment brand aligned tightly with Twitter to encourage viewers to use their own images to generate awareness and buzz.
Don’t miss this opportunity to learn how Twitter can help drive your business.
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Presenter: Rodney Rumford, CEO, Gravitational Media