September 13-16, 2009 | Loews Coronado Bay Resort, California
Social media does not fit into a silo and neither should its research tools, says the founder of Questus. Here's why the platforms that can't find a niche or a differentiator will fail.
What do digital marketers and a literary orphan have in common? They're both begging for more. Here's an approach that can give digital the respect -- and the budget -- it is due.
With digital, brands can become more than just advertisers; they can become partners in the consumer experience. Razorfish's chairman outlines an approach for achieving this ideal.
Everyone loves a good doughnut, but consumers have endless breakfast options these days. Find out how Dunkin' Donuts rekindled America's love of the pastry by appealing to consumer emotions.